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Tag Archives: Organizational change
Riding Your Elephant Part II: Examples of Change in the Apparel Industry
Chip and Dan Heath’s Switch Framework lays out a simple but effective method for any change initiative. Here I illustrate their concept -directing the Rider, motivating the Elephant and shaping the Path – with examples from the apparel industry. Continue reading
Riding Your Elephant Part I: A Primer on Making Change
According to the Chip and Dan Heath in their new book, Switch, for change efforts to be successful, you’ve got to appeal to the instinctive and emotional Elephant, the reflective and rational Rider, and you’ve got to clear a Path to make it easier for them to take their journey. Continue reading
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