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	<title> Ecokinesis &#187; sustainable business</title>
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		<title>The Trouble with Being Less Bad</title>
		<link>http://www.ecokinesis.com/featured/being-less-bad/</link>
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		<pubDate>Fri, 09 Jul 2010 16:43:54 +0000</pubDate>
		<dc:creator>Sarah Kear</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Renew]]></category>
		<category><![CDATA[Peter Senge]]></category>
		<category><![CDATA[sustainable business]]></category>
		<category><![CDATA[value creation]]></category>

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		<description><![CDATA[Bringing sustainability into the very DNA of how you do business can create incredible value. There are four different areas your enterprise can focus on, and this post gives a quick tour of each. Why settle for being less bad with a green-thing tacked on to business as usual, when you can tune in to sustainability for lasting value? <a href="http://www.ecokinesis.com/featured/being-less-bad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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